I thought this was very informative for a newbie like me!!!

Pay per click (PPC) and Search engine optimization are two parts or components of search engine marketing. The main purpose of search engine marketing is to increase the popularity of a website or number of websites by improving their ranking on search engine pages and to attract more users to explore the site as per their demand. PPC management is a good option when you have to advertise your website on the internet and you require making a payment only when a user clicks on your website to view it.

In PPC advertising , advertisers depend or target keywords which a user would definitely look for on a search engine and in turn be directed to the relevant website. Another name to such advertising is Sponsored Links. These links also happen to appear on content and ad networks such as Google AdSense which only displays ads which are relevant to the keyword or page results. Many organizations are also into this business section like Microsoft adCentre, Google AdWords, etc. which have only been increasing ever since. Both the factors ultimately lead to the betterment of your business. However, there is a catch; why should the end customer be a part of your PPC Management Campaign (for you to earn the moolah!)? It’s a clear and simple logic to understand and respect the fact that in a B2B and B2C scenario, the end customers ask this vital question – “What’s In It For Me?” Why would a business model, or for that matter a customer take his/her time out to click on the landing page of your marketing promos/campaigns and make you rake in the money? Unless there is something good for them too! And how will the customer get to know that such kind of a campaign exists? That’s the time the steady balance of successfully integrated SEO and PPC campaigns become a powerful option.

In a lay man’s language, it’s just like a good bakery. There is a group of people marketing the various items offered by the bakery and there is a group of people who are actually baking those items. There should be a proper understanding between both of these departments to actually come to a conclusion, how to make the most out of it. If the marketing group announces that they are concentrating on baked chocolate items then it becomes the responsibility of the bakers to concentrate on chocolate items, as good as possible. And it also becomes the responsibility of the marketing people to give as much coverage as possible to baked chocolate items. So when a customer looks for baked chocolate items, then he/she should be driven to the bakery’s site automatically (thanks to the efforts of the advertisers or SEO people) and then ultimately click on best of the baked items stuff (decided by bakers and finally implemented by marketing) to go for it!

In the end, if you are leveraging both PPC and SEO, you should be thinking about how you can improve the overall performance. And one sure way to do just that is through integration. PPC as well as SEO gives good results when used in the proper way and will definitely yield a higher success rate in the marketing field.

For more information please visit at IDS Logic- an offshore IT outsourcing company provides internet marketing services, web hosting services, web design and development solutions, Seo expert services in India. Article Source: http://EzineArticles.com/?expert=Arvind_Prakash_Sharma   I would be worried about spending too much on the pay per click system.

I’d never really considered Yahoo!!!

One of the most frustrating problems many small business owners face is forecasting marketing costs. With traditional advertising, it is easy to see how much a particular ad will cost to reach a certain amount of people. But it’s impossible to know how many of those people will visit your store, or predict how many will buy. Yahoo Search Marketing changes all that.

You need to know how many visitors your web site will receive from your advertising, and how much each visitor will cost. Over time, you can accurately predict how many of those visitors will become buyers, so you can determine your exact marketing costs. With Yahoo Search Marketing, you pay only for actual visitors to your site, and you decide how much you will pay. You’re in total control of your marketing, and you always know what your costs will be.

It’s really impossible to run a business without knowing your costs. Because Yahoo Search Marketing works on the pay-per-click model, you pay only for visitors, not for people who see your ad but don’t visit your site.

When you set up a campaign with Yahoo Search Marketing, you determine what keywords you want to advertise on, and set a maximum bid for each keyword. You pay only when someone clicks on your ad and visits your site, and you pay only as much as you’ve agreed to pay. You set a Yahoo Search Marketing budget for the month, and you’ll never pay more than your self-determined budget.

With Yahoo Search Marketing, you not only determine which keywords to target, but which ads show for each set of keywords. Rather than running one static ad to everyone, you can create multiple ads targeted to various segments of your market, and present them with exactly the right ad to bring them to your site.

Testing is an important factor in effective advertising, and Yahoo Search Marketing allows you to test ads against each other and run the most effective ad, which of course you then test against another ad, and so on. With Yahoo Search Marketing, you can be always testing an ad and improving your marketing results.

Advertising used to be a risky proposition for marketers, because you could spend huge amounts of money and have nothing to show for it. With Yahoo Search Marketing, you control the costs, know the costs in advance, and pay only for results. This allows you to spend your resources fine-tuning your products, your web site, and the ads that work. You can then bring in more qualified visitors and convert more visitors into customers, quickly and easily.

Russell Blanc is an expert in the web hosting industry and Yahoo Small Business and manages an information-rich web site at about Yahoo Search Marketing and Yahoo Web Hosting exposing the features and benefits of Yahoo products. Article Source: http://EzineArticles.com/?expert=Russell_Blanc How does Yahoo compare to Google